Best competitor monitoring tool for coaches

There are roughly 30-50 general competitor monitoring tools on the market (Semrush, Brandwatch, Crayon, etc.), but fewer than 5 are purpose-built for the coaching niche specifically. The common failure is bloat: most tools overwhelm coaches with data they don't need (keyword rankings, backlink analysis, social sentiment) when what they actually need is simple price tracking, offer monitoring, and client acquisition messaging from 5-10 direct competitors. The real gap is verticalization—coaches want to know what competing coaches in their city/niche are offering, at what price point, and which marketing channels they're using, all in a dashboard that takes 10 seconds to understand. A new entrant should laser-focus on three things: (1) pre-populated competitor lists by coaching niche and geography so the user doesn't have to manually add 20 URLs, (2) alerts for price changes and new service launches (not vanity metrics), and (3) a simple Slack/email digest that a solo coach can glance at in 90 seconds. Most incumbent tools require hours of setup and learning; this space needs the opposite.