Best SaaS usage analytics for designers

There are roughly 15–25 purpose-built analytics platforms claiming to serve designers, but most are either generic product analytics (Amplitude, Mixpanel) repackaged for creatives, or niche tools with weak cohort analysis and design-specific event tracking. The core pain point is that design workflows are non-linear and tool-agnostic—a designer might jump between your SaaS, Figma, Adobe Suite, and local files in a single session, making traditional funnel analytics useless. Teams default to Segment + Amplitude because they're familiar, not because they understand design behavior. The real gap is in real-time, asset-level tracking (which designs are opened, modified, exported, shared) paired with collaborative behavior signals (who's reviewing, commenting, iterating). A new shipper should focus on: (1) pre-built integrations with Figma and design tools, not generic SDKs; (2) event templates built specifically for design workflows (design iterations, feedback loops, handoff stages); (3) cohort analysis that segments by design role and project type, not just user IDs. The market is growing because design-first companies (Webflow, Framer, Figma's analytics partners) are investing heavily, but the tooling is fragmented and immature.