AdSpend Autopsy: Campaign Waste Analyzer
Automatically identifies which ads, audiences, and creatives are hemorrhaging budget across Google, Meta, and TikTok by analyzing spend-to-conversion ratios in real-time.
The Problem
Most small-to-mid-size businesses run ads across multiple platforms but lack centralized visibility into which specific campaigns are underperforming. They manually export CSVs, spot-check metrics, and often don't notice money draining into low-ROAS audiences until weeks later. Marketing agencies charge $2-5k/month for this analysis; in-house teams waste 10+ hours weekly on manual reporting.
Target Audience
E-commerce brands ($500k-20M revenue), performance marketing agencies managing 20+ client accounts, SaaS companies running multi-channel paid acquisition, and independent performance marketers juggling 5+ ad accounts.
Why Now?
Ad platforms are increasingly opaque; attribution is fragmented; businesses are cutting budgets and need to immediately identify waste rather than waiting for monthly retrospectives.
What's Missing
Existing tools show you the data but don't actively hunt for waste or recommend pause/budget-shift actions. They're dashboards, not diagnosticians.
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