AdSpendGhost: Wasted Ad Budget Detector
Automatically flags underperforming ad accounts and campaigns bleeding budget with no ROI, for mid-market e-commerce and SaaS teams.
The Problem
Marketing teams running ads across Meta, Google, and TikTok often have zombie campaigns quietly spending $100-500/day with zero conversions because nobody reviews the granular data weekly. Finance catches the waste only in monthly reconciliation, leaving thousands burned.
Target Audience
Marketing managers and performance marketers at e-commerce brands ($2-50M revenue) and SaaS companies ($5-100M ARR) who run multi-platform ad campaigns but lack real-time spend discipline.
Why Now?
Ad costs keep rising and privacy changes make campaign performance opaque; teams are increasingly fragmented and miss daily spend creep; AI-driven anomaly detection is now commoditized.
What's Missing
Existing tools optimize campaigns that *are* working; nobody is systematically surfacing the campaigns that *should be paused immediately*. Finance tools don't understand marketing; marketing tools don't flag financial waste.
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