AdSpendRecovery: Wasted Budget Auditor
Scans Google Ads and Meta ad accounts to identify and flag low-ROAS campaigns, keyword waste, and budget misallocation—then generates a prioritized recovery plan.
The Problem
Small-to-mid-size businesses waste 20-40% of their ad spend on underperforming campaigns they never notice because ad platforms obscure performance data and don't flag decline. Most teams lack time to audit weekly, so hemorrhaging happens silently across search, display, and social channels.
Target Audience
Marketing managers and agency owners running $2k-$50k/month ad budgets who don't have dedicated PPC specialists but need to justify spend to CFOs and stakeholders.
Why Now?
AI tools like Claude and GPT-4 can now generate human-readable audit reports and recovery recommendations from raw ad data in seconds, making the product viable as a lean SaaS. Post-recession, CFOs are demanding accountability for every marketing dollar.
What's Missing
Existing tools require monthly contracts and serve agencies; there's no simple, affordable, single-purpose auditor for SMBs who just want to stop bleeding money without learning Looker or spreadsheet wizardry.
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