LeadSourceROI: Real Estate Agent Attribution
Automatically tracks which marketing channels (Facebook, Zillow, referrals, door-knocks) actually generate closings for real estate agents, showing true ROI per channel.
The Problem
Real estate agents spend thousands monthly on marketing across multiple channels but have no unified system tracking which sources actually convert to closed deals. They rely on manual spreadsheets or agent memory, making it impossible to optimize spending. Most agents waste 30-40% of marketing budget on low-ROI channels simply because they can't see the data.
Target Audience
Solo and small team real estate agents (1-10 person brokerages) in US who personally manage marketing spend and want to stop bleeding money on ineffective channels.
Why Now?
Real estate post-2024 commission changes are forcing agents to cut waste and prove ROI on every dollar. AI tools now make it trivial to auto-extract lead source from email/SMS conversations and match to closings.
What's Missing
Existing CRMs track pipeline but don't close the loop on actual revenue per source. Real estate attribution is fragmented across Zillow (doesn't track non-Zillow sources), agent memory, and spreadsheets. No single source of truth.
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