LeadSourceROI: Real Estate Attribution Tracker
Automatically tracks which marketing channels (Facebook, Zillow, referrals, signs) actually close deals for real estate agents, showing true ROI per channel.
The Problem
Real estate agents spend thousands monthly on marketing across multiple channels but have no clear visibility into which sources actually generate closings. They track leads in spreadsheets or CRMs but rarely connect the dots back to final sales, so they keep throwing money at underperforming channels while starving winners.
Target Audience
Solo and team real estate agents (especially in competitive markets) who manage their own marketing budgets and use tools like Follow Up Boss, Inside Real Estate, or Zillow Premier Agent.
Why Now?
AI-powered attribution is table stakes in B2B SaaS but real estate is 5 years behind; agents are increasingly frustrated with ad spend waste post-iOS privacy changes and are desperate for data-driven decisions.
What's Missing
Existing CRMs track leads entering but not which leads closed; attribution tools ignore real estate's unique complexity (30-90 day sales cycles, referral networks, yard signs). No tool speaks real estate agent language.
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