LeadSourceROI: Real Estate Lead Attribution
Tracks which marketing channels (Facebook, Google, Zillow, referrals) actually produce closing deals for individual real estate agents, not just clicks.
The Problem
Real estate agents spend thousands monthly across multiple lead sources but have no clear picture of which channels actually convert to closed sales. They see leads and website traffic but can't connect those dots to final commissions earned, so they keep spending on channels that look good but don't close deals.
Target Audience
Independent real estate agents and small brokerages (1-20 agents) who manage their own marketing spend and want to cut waste.
Why Now?
Real estate agents are increasingly digitally savvy post-2020 and frustrated with marketing agencies that can't prove ROI; attribution AI is now cheap enough to make this viable as a standalone tool.
What's Missing
Existing CRMs don't connect lead source to final deal outcome in a way agents can act on; marketing attribution tools (Mixpanel, Segment) are built for SaaS, not deal-based sales cycles.
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