LeadSourceROI: Realtor Lead Attribution
Automatically tracks which marketing channels (Zillow, Facebook, referral, open house) actually closed deals for individual realtors, showing true ROI per source
The Problem
Real estate agents spend thousands monthly on leads from multiple channels but have no clear picture of which sources actually convert to closed deals. They rely on gut feeling and CRM notes instead of data, leading to wasted marketing budgets and poor allocation decisions.
Target Audience
Individual real estate agents and small brokerages (1-50 agents) who manage their own marketing spend and need to justify monthly ad budgets
Why Now?
Real estate agents are increasingly self-publishing on multiple platforms (TikTok, Instagram, YouTube) alongside traditional channels, creating attribution chaos that spreadsheets can't solve
What's Missing
Existing CRMs focus on lead capture and follow-up, not ROI analysis by source. Agents either manually track in spreadsheets or abandon attribution entirely
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